Link equity can be further diluted because other sites have to choose between the duplicates as well. This dilutes the visibility of each of the duplicates. To provide the best search experience, search engines will rarely show multiple versions of the same content, and thus are forced to choose which version is most likely to be the best result. These losses often stem from two main problems: When duplicate content is present, site owners can suffer rankings and traffic losses. They don't know which version(s) to rank for query results. They don't know whether to direct the link metrics (trust, authority, anchor text, link equity, etc.) to one page, or keep it separated between multiple versions. They don't know which version(s) to include/exclude from their indices. Why does duplicate content matter? For search enginesĭuplicate content can present three main issues for search engines: When there are multiple pieces of, as Google calls it, "appreciably similar" content in more than one location on the Internet, it can be difficult for search engines to decide which version is more relevant to a given search query. While not technically a penalty, duplicate content can still sometimes impact search engine rankings. That “one place” is defined as a location with a unique website address ( URL) - so, if the same content appears at more than one web address, you’ve got duplicate content. Duplicate content is content that appears on the Internet in more than one place.
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